GCE [TM]
GENERAL CONSUMER ELECTRONICS INC.
A MILTON BRADLEY COMPANY
233 WILSHIRE BOULEVARD, SANTA MONICA, CA 90401 (213) 458-1730 TELEX 182083

FOR IMMEDIATE RELEASE
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GENERAL CONSUMER ELECTRONICS ESTABLISHES LEARNING
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     STATIONS IN NATION'S CHILDRENS MUSEUMS
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Los Angeles, CA, January 7, 1984 - General Consumer Electronics, a
subsidiary of the Milton Bradley Company, is helping in the
establishment of learning centers at major children's museums around the
country.

The Children's Museum concept allows children the chance to get a
"hands-on" educational experience.  The Vectrex, when used with its
Light Pen and allied software, has added a whole new dimension to each
museum's program.  The software is designed to provide children with a
non-threatening computer experience, as well as teaching the basics of
music, drawing, animation and spatial relationships.

GCE is currently working with 9 facilities, including the Load Angeles
Children's Museum, the San Diego Children's Museum and the Children's
Museum in Indainapolis, the largest children's museum in the world.

For further information please contact George Merritt, Vice President of
Public Relations at Milton Bradley, tel:  (413) 525-6411.